top of page

Angela Liberatore Melbourne | Email marketing remains a top marketing channel in 2025 due to its stability, control, and affordability

Writer: AngelaLiberatore MelbourneAngelaLiberatore Melbourne

While using social networks, instant messages, and advanced AI software solutions, one might think that email marketing is now close to being dead. However, when we enter 2025, email marketing will still be one of the most influential and essential tools for all types of businesses. This is why it is still possible to explain why email marketing is a crucial tool in a marketer’s arsenal and why 90% of marketers worldwide believe it will remain essential. Let us explore the topic under the guidance of Angela Liberatore.

1. Direct and Personalized Communication:  One of the biggest benefits of email marketing is its ‘1-to-1’ approach, differentiating it from social media marketing and other forms of reaching the target audience. More detailed segments and personalization tools allow the creation of a marketing message that aligns with the buyer’s preferences, behavior, and previous purchases. Indeed, this level of personalization not only enhances attention but also creates value-added; this means that customers are given useful information that meets their needs.

2. High ROI: While several digital marketing platforms have emerged, email marketing usually has a high ROI. Recent research estimates that, on average, every dollar spent on email marketing will yield a return of $42. Such a high ROI can be explained by the rather low costs of the email campaigns and the efficiency of the targeted emails.

3. Ownership and Control: Compared to other settings, such as social media, where one has no control over the algorithm or even policies that may hinder or limit the visibility of content, emails provide a unique marketing method. Email marketing is direct and personal since marketers own the lists they use to send messages to subscribers. This ownership is important for sustaining long-term customer relationships and reinforcing brand values.

4. Integration with Other Channels: It may not exist as a stand-alone marketing method but rather works hand in hand with other marketing techniques. It is often used to supplement social media advertising, improve content marketing strategies, and aid SEO quests. For instance, an organization may use emails to convey blog content, announce social media competitions, or manage funds acquired through other marketing channels.

5. Advancements in Technology: Technological advancements in email marketing continue improving possibilities. Allowances such as artificial mailing list analysis, variable content, and complex automation bring robotized, complex email campaigns. These tools include better data analysis, personal mailboxing, and efficient campaign management.

Conclusion:Email marketing continues to be a crucial part of the prominent digital marketing mix in 2025. The properties of direct communication, high return on investment, ownership advantage, and compatibility with other channels make it, even today, a powerful tool for businesses that strive to reach the target audience. As Angelia Liberatore said, since the advancement of technology, email marketing is especially authoritative and effective; therefore, it certainly will grow perfectly and remain an indispensable tool in marketing.

 
 
 

Kommentit


  • Grey Twitter Icon
  • Grey LinkedIn Icon
  • Grey Facebook Icon

© 2035 by Talking Business. Powered and secured by Wix

bottom of page